YOUNG ADULTS BRANDING 

Celebration Young Adults is a Bible study group that was in serious need of rebranding. Their previous brand was dated and did not attract the demographics that they were hoping for. Based on their specifications, I created their new logo and also made a postcard to advertise their meetings times. These postcards have been distributed to current and potential members of the group.

The logo needed to be simple while still relating to their name. They requested that just the first letters of the name be used for the logo. After playing with a few different typefaces to make something visually interesting, I decided to go with a simple sans serif font to just denote the initials to the name. Then I went through the process of adding different effects and small identity pieces to give visual interest to the lettering. We finalized on a simple circle to keep the Y and A unified and a line between the letters to make sure we kept the illusion of the letters being initials rather than them forming a word. 

The postcard was also meant to be simple and thus the back is just in black and white. There is use of hierarchy in the words to ensure that the readers are getting the important information such as name, where, and times.